CREATIVE DIRECTION & DESIGN
Retail Experience
Niketown New York
New York
2016
Therma-Sphere Product Launch
Often times product launches move at light speed. The launch of Therma-Sphere was going to be followed by the launch of Hyperwarm fairly quick, so I developed a design that could accommodate both launches, yet maintain an impactful feeling of transformation. Therma-sphere is a technology that centers around warmth and heat, and a heat-reactor became the central element in this installation. A thermal camera video installation lead you into the space and connected the viewer with their own body heat in motion.