CREATIVE DIRECTION & DESIGN
Retail Experience
Niketown New York
New York
2016
Retail Experience
Niketown New York
New York
2016
Hyperwarm Product Launch
Hot on the heels of the Therma-Sphere product launch, the Hyperwarm display needed to convey the feeling of being protected from the cold. A motion-capture video installation made snow appear to swirl around you as you entered. And I still get chills thinking of all the techniques used to create the look of that massive ice block wall.
![](https://cdn.myportfolio.com/523143da3cac9414f4112ecd9fd92c13/f06c1da3-4bb6-4642-abec-7cd661aef57f_rw_1920.jpg?h=4d0c9a4311030f521bb903fa9b31aaa7)
![](https://cdn.myportfolio.com/523143da3cac9414f4112ecd9fd92c13/a3a58bfd-f86d-49e6-a1c8-c82e7733854d_rw_1920.jpg?h=afba69d5fcec422c5dde931ecaa6bfaa)
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![](https://cdn.myportfolio.com/523143da3cac9414f4112ecd9fd92c13/10a9f4f1-2609-4a31-b094-cc1713a41bd1_rw_1920.jpg?h=199a05ecf580924388d834d3223d2191)
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