CREATIVE DIRECTION & DESIGN
Retail Experience
Niketown New York
New York
2016
Hyperwarm Product Launch
Hot on the heels of the Therma-Sphere product launch, the Hyperwarm display needed to convey the feeling of being protected from the cold. A motion-capture video installation made snow appear to swirl around you as you entered. And I still get chills thinking of all the techniques used to create the look of that massive ice block wall. 
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