Retail Experience

Niketown New York
New York
Women's World Cup Trial Experience
For the launch of the first Women’s Soccer cleat pack, I designed a fully-immersive trial experience that took over the atrium of the Nike store in New York. Visitors could try on a pair of shoes and enter into a light sculpture that tracked the motion of your shoes while you practiced your skills with a soccer ball. Motion was translated into a light show that lit up the bars of the trial cage, inside and out.