CREATIVE DIRECTION & DESIGN
Retail Experience
Niketown New York
New York
2015
Retail Experience
Niketown New York
New York
2015
Women's World Cup Trial Experience
For the launch of the first Women’s Soccer cleat pack, I designed a fully-immersive trial experience that took over the atrium of the Nike store in New York. Visitors could try on a pair of shoes and enter into a light sculpture that tracked the motion of your shoes while you practiced your skills with a soccer ball. Motion was translated into a light show that lit up the bars of the trial cage, inside and out.
