CREATIVE DIRECTION & DESIGN
Retail Experience
Niketown New York
New York
2016
KD9 Shoe Launch
The launch for the KD9 shoe in New York went big. A three-story illuminated KD logo was designed to be seen from the end of the block, and a fully immersive all-white takeover inside boasted a custom designed LED backboard chandelier and an intricate 3D-printed Zoom technology sculpture. With storytelling interwoven throughout that championed the design that went into Nike’s first Zoom technology basketball shoe.