Retail Environment
Nike San Francisco
San Francisco, CA
Nike San Francisco
Located on the main corner of SF’s Union Square, this five story retail space was completely transformed into a House of Sport. To pull up on the feeling of entering a sport arena, the first floor escalator was designed into a fully-immersive stadium-tunnel experience, complete with a sound and light installation that guided you into the feeling of emerging into a super-charged stadium. 
A two-story Jumbotron was designed to span the first and second floor, bringing motion and energy throughout the building. And oversized banners and environment graphics featured larger-than-life athletes that were designed using a technique that amplified the feeling of motion as you traversed the room. 
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