CREATIVE DIRECTION & DESIGN
Retail Environment
Nike San Francisco
San Francisco, CA
2019
Retail Environment
Nike San Francisco
San Francisco, CA
2019
Nike San Francisco
Located on the main corner of SF’s Union Square, this five story retail space was completely transformed into a House of Sport. To pull up on the feeling of entering a sport arena, the first floor escalator was designed into a fully-immersive stadium-tunnel experience, complete with a sound and light installation that guided you into the feeling of emerging into a super-charged stadium.
A two-story Jumbotron was designed to span the first and second floor, bringing motion and energy throughout the building. And oversized banners and environment graphics featured larger-than-life athletes that were designed using a technique that amplified the feeling of motion as you traversed the room.
