Retail Experience

Niketown Las Vegas
Las Vegas, NV
Flyknit Lunar 2
Some of my earliest projects with Nike retail coincided with the product launches surrounding their Flyknit technology. This gave me the opportunity to design insane installations with strings. I was even dubbed the “String King” for a time at work as I had developed so many new ways of modeling string-based displays. This one in Las Vegas was one of the biggest and most spectacular, complete with treadmills tucked away behind a two-story multi-color string installation.