CREATIVE DIRECTION & DESIGN
Retail Environment
Nike Atlanta
Atlanta, GA
2019
Nike Atlanta
This end-to-end remodel brought in elements of stadiums and arenas to amplify the excitement that Atlanta has towards all things sports and sneakers. The overhead lighting was designed to tap into the visual elements of speed. The Jumbotron served as a beacon to the sweeping footwear wall and service desk. And larger-than-life athlete graphics were designed to appear to move when combined with localized colors.
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