CREATIVE DIRECTION & DESIGN
Retail Experience
Niketown New York
New York
2016
Kobe 9 Elite Masterpiece
I look back fondly on this installation that celebrated the legacy of Kobe’s passion for pushing the boundaries of shoe design. This was for his ninth signature shoe with Nike, and it was also the first basketball shoe to feature Flyknit technology. An art gallery style direction narrated the story behind the designs that lead up to this launch, complete with intricately 3d-printed art frames that felt like art pieces on their own.
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