CREATIVE DIRECTION & EVENT DESIGN
Exhibition Design
adidas Running
Atlanta, GA
2022
Exhibition Design
adidas Running
Atlanta, GA
2022
adidas Peachtree Marathon
To celebrate their first sponsorship of the world's largest 10k, adidas running designed a premium expo booth showcasing their support for the tens of thousands of participants. The entire experience, from entrance to exit, emphasized movement and a sense of community, highlighting the power of unity and adidas' commitment to runners every step of the race. This resulted in record-breaking achievements – the highest number of footwear trials for all 2022 running events, the highest overall sales percentage, and over 1,000 new adiClub member signups.