CREATIVE DIRECTION & DESIGN
Retail Experience
adidas x KITH
New York, NY
2022
adidas NMD x KITH
To celebrate the launch of the adidas NMD_S1 at KITH NYC, we crafted an immersive experience that paid tribute to the NMD’s heritage by bringing the streets inside the venue. 
Deconstructed city elements, reimagined streetscapes, and the unconventional use of common urban materials all played a part in the design, resulting in a sold-out launch within three days and widespread coverage across various media outlets.
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